Welcome to our first post and our blog. We’re a little bit nerdy and love discussing preservation recipes and how to reduce waste. In this day and age we believe it’s important to reduce use and conserve.
We also love marketing and the internet and discussing how the internet has shaped marketing methods in the modern day.
The internet has created Web Marketers all over the world and in this day and age there are many techniques, methods, strategies, etc. that Web Marketers use to sell many different things.
Our Preserve and Serve blog was created to give us a platform to post pretty much anything and everything that we find interesting about preserving food and reducing waste and also pretty much anything we find of interest.
Web marketing has become so important for local businesses and organisations. Just like the internet has transformed our lives and the way we communicate, it has also meant many changes for businesses and how they market themselves. It wasn’t too long ago that if a local business wanted to be found, it was mandatory that they have an ad in their local Yellow Pages directory. Now I would imagine so many young local business owners have probably never seen such a book.
Conversely, there would be a generation of older business owners out there that still advertise in the Yellow Pages and dare not venture into this new world wide web thing. Unfortunately, for those without the understanding of the WWW, they are missing out big time on the electronic version of the Yellow Pages.
The other unfortunate issue affecting small and local businesses is the fact that you will need to impress Google with your website in order for anyone to find you. Which could mean that the success of your business lies with Google and their algorithms. In other words, largely out of your hands. You can however, pay web marketers to market your website and increase your chances of being found in Google.
We are also a couple of home improvements buffs so you may find some posts about home improvements sneaking in as well as our marketing posts.
We plan to keep this site updated as frequently as possible so as to cover as many topics as we can. If there is something you’d like to see us create a post on, please reach out and we’ll take a look at your suggestion.